A star player doesn't make a team. A leader does
Having the best talent doesn't guarantee results: find out why the true leader is the one who makes the team actually work.
CEO · Marcos Aguena
With over 37 years of experience in Brazilian media, my career has been defined by constant adaptation. I started on theater stages and moved on to the microphones and cameras of the country's largest broadcasters, always focused on one goal: connecting people through compelling stories and strategic humor.
Throughout this journey, I had the opportunity to participate in projects that became cultural milestones. I was one of the original writers and hosts of Pânico (Radio and TV), contributed to audience leadership at Rádio Cidade FM in the 1990s, and took my work to the international stage as a lead actor in a soap opera for Globo Internacional/IPC TV in Japan.
My experience spans every stage of audiovisual production: from scriptwriting at SBT and Record TV to artistic direction and executive production. This path has earned me valuable recognition, including the APCA Awards (2004 and 2020) and the Troféu Imprensa (2005).
I believe learning never stops. In addition to performing, I dedicated years to teaching at Senac and Radioficina, and have lectured on creativity at institutions such as FGV, FAAP, and Mackenzie.
What am I doing now? I currently split my time between the microphones of Rede Melphis FM and exploring the technological frontier. I am an enthusiast and student of Generative Artificial Intelligence, applying cutting-edge tools to create high-fidelity audiovisual content for the Japa Pop Show project.
I am driven by the challenge of merging the "feeling" of the old guard of media with the infinite possibilities of the digital future.
Having the best talent doesn't guarantee results: find out why the true leader is the one who makes the team actually work.
Being taken seriously doesn't mean being dull: understand why strategic humor is an ally of effective corporate communication.
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Last updated: 10/10/2026.
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