contato@clubedoslideres.com.br
Saturday, October 31, 2026
The end of "buy from me" and the rise of "when you buy, fulfill your purpose"
Marketing

The end of "buy from me" and the rise of "when you buy, fulfill your purpose"

Empresas que alinham lucro a um propósito real vencem o mercado: entenda como o Marketing 3.0 está transformando os negócios no Brasil.

João Marcos Cazula
João Marcos Cazula
CEO · Lumina Coach
On our channel
Featured Filter by topic, author or date →
Personal Governance

What you tolerate reveals how well you govern yourself.

· 20/10/2026
 Leadership

Teams don't quit the company. They quit the leader — especially impulsive ones and their reactions in times of crisis.

· 20/10/2026
 Personal Governance

The ultimate degree of sophistication is knowing who brought you here

· 09/10/2026

Latest articles

Filter by topic, author or date
ESG

AI Is Transforming Companies. But Who Is Transforming People?

AI is arriving in organizations faster than they are developing the human, cultural, and systemic capacity to absorb it.

Marcela Argollo Marcela Argollo CEO · 09/10/2026
Leadership

Have you ever worked with a chameleon boss? I have. It's incredibly difficult

The chameleon boss never decides, keeps changing his mind, and destroys teams. Understand the real cost of this pattern and how to break the cycle.

João Marcos Cazula João Marcos Cazula CEO · 07/10/2026
Education

Comic or Tragic?

A quick conversation at the checkout that turned into a small reflection on being a teacher

Renato Carvalheiro Renato Carvalheiro Brazilian Soccer Coach · 05/10/2026
See all articles

Career

See all
The mistake of thinking corporate communication needs to be boring Marcos Aguena · 16/09/2026 Turning Sweat into Gold Renato Carvalheiro · 02/09/2026

Education

See all
Comic or Tragic? Renato Carvalheiro · 05/10/2026 Time to Have Fun Renato Carvalheiro · 16/07/2026

ESG

See all
AI Is Transforming Companies. But Who Is Transforming People? Marcela Argollo · 09/10/2026 Regenerating Is Not Going Back to What Was Marcela Argollo · 21/09/2026

Strategy

See all
BNDES Invested R$ 366 BILLION in 2025. How Much of That Slice Did You, as a Small or Mid-Sized Business Owner, Actually Get? João Marcos Cazula · 04/09/2026 Test Ricardo Cerdan · 14/08/2026

Finance

See all
Would you dare drive a car with your eyes closed? Because that's how you're managing your new business's cash flow. João Marcos Cazula · 31/08/2026 Having Accounting Profit Is Not Necessarily Financial Health. More Than 70% of Entrepreneurs Discover This Too Late. João Marcos Cazula · 28/08/2026

Leadership

See all
Teams don't quit the company. They quit the leader — especially impulsive ones and their reactions in times of crisis. João Marcos Cazula · 20/10/2026 Have you ever worked with a chameleon boss? I have. It's incredibly difficult João Marcos Cazula · 07/10/2026

Our leaders

See all
Free content every week

Get leadership insights in your inbox

Practical insights from executives, managers and market players — straight to your inbox, free.

No spam. You can unsubscribe anytime.

Follow Clube dos Líderes on social media